Remember the famous sociology study where academics studied trends on the East Coast of America and noticed that statistically eating ice-cream was a high predictor of getting shark attacked? The statistics were accurate. But the conclusion missed the point. The unidentified factor was the heat. On hot days people get ice cream. They also get in the water, making it more likely that they get shark-attacked. If people ate ice cream on cold days, the statistical connection would vanish.
I’m in the process of building a new resource for musicians who are ambitious, creative, and passionate, but who recognize that their best musical contributions are contingent on developing a healthy, balanced, responsible approach to their music career. In other words, musicians make good music when they stay alive, and when they stay musicians. So, I want to work together with other musicians to keep more of us alive and making music.
The satisfaction of getting your music heard is easier and more accessible than ever. Labels used to be the only avenue for mass distribution. One reason why so many musicians are broke is because they are shooting for mass distribution without a label, and that takes an office of people who light up cigars rolled in 100-dollar bills and laugh villainous laughs at you crazy hard-working types. So, maybe don’t think about mass distribution. Maybe think about how you can get 100 people in your town to come out for a show. Maybe think about how you can use live streaming to be a part of people’s weekly lives in a meaningful way. Maybe work on the craft of writing songs that folks will keep coming back to when they need those sounds and lyrics to speak to them again. This industry is filled with people who are suggesting last century industry strategies in a new century market.