Is Social Media the Slow Bleed-out of your Music Career?

Remember the famous sociology study where academics studied trends on the East Coast of America and noticed that statistically eating ice-cream was a high predictor of getting shark attacked?  The statistics were accurate. But the conclusion missed the point. The unidentified factor was the heat. On hot days people get ice cream. They also get in the water, making it more likely that they get shark-attacked. If people ate ice cream on cold days, the statistical connection would vanish.